Brooklyn Botanic Garden

This is a picture from the book Recycling & Redesigning Logos. This is a logo for the Brooklyn Botanic Garden. I was attracted to this piece because It is clean. The design resembles some sort of plant, which is appropriate  because it is for a garden. I like bright colors are used because gardens are usually bright and colorful. I also like that the font is very easy to read. Overall, I like that the design is very clean and simple, yet it gets the point across.

Coke Logo

This is a picture from the book Recycling & Redesigning Logos. I think the Coke logo is one of the best because it hasn't changed. It is so recognizable to people. I also like how the logo is used in the advertisement. It was very clever to make the bottle look like it is being pulled by the truck. The logo is big and stands out. I also like the simple colors used. The white gives a nice, clean look and the red is bold and stands out.