Wednesday, January 18, 2012

Coke Logo

This is a picture from the book Recycling & Redesigning Logos. I think the Coke logo is one of the best because it hasn't changed. It is so recognizable to people. I also like how the logo is used in the advertisement. It was very clever to make the bottle look like it is being pulled by the truck. The logo is big and stands out. I also like the simple colors used. The white gives a nice, clean look and the red is bold and stands out.

2 comments:

  1. I loveeee Coca Cola:) goooood choice of picture. My dad used to work for them up by Chicago and would bring home free packs of it! it was awesomeee(; and im drinking one as we speak haha.

    ReplyDelete
  2. Interesting optical illusion. That would have been fun to design.

    ReplyDelete